BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	101 174	-5.6%	2.7%	0	27 203 998	-6.6%	3.3%	0	-5.4%
MoM	520 912	-40.9%	2.8%	-0.3	140 500 936	-33.7%	3.5%	0.1	-34.9%
YTD	881 010	-69.1%	2.8%	-3.2	238 939 600	-56.1%	3.4%	-2.4	-33.0%
MAT	7 872 806	-46.6%	4.1%	-2.4	1 715 033 572	-34.1%	4.2%	-1.8	-15.4%
DEXALGIN
WoW	14 392	-7.3%	0.3%	0	7 957 033	-7.1%	1.1%	0	-5.8%
MoM	86 116	-0.8%	0.4%	0.1	45 595 997	7.9%	1.4%	0.3	-18.7%
YTD	138 589	-60.1%	0.4%	-0.4	74 553 635	-45.0%	1.3%	-0.8	-20.6%
MAT	1 377 010	-28.0%	0.5%	-0.2	625 815 302	-14.6%	1.6%	-0.4	-6.8%
ESPUMISAN (ADULTS)
WoW	47 914	-9.4%	38.7%	1	30 161 157	-9.9%	48.2%	1.2	-11.9%
MoM	227 468	-5.8%	39.3%	-1.6	147 485 006	4.4%	50.3%	1.4	-1.9%
YTD	406 440	-53.3%	38.9%	-21.5	261 128 940	-36.9%	49.3%	-17.6	-27.4%
MAT	3 821 024	-28.0%	49.8%	-14.8	2 056 077 736	-16.9%	56.1%	-13.5	-6.6%
ESPUMISAN BABY
WoW	19 382	-6.6%	29.0%	0.2	15 128 302	-7.0%	46.0%	-0.1	-7.4%
MoM	89 583	-11.4%	29.6%	-1.8	69 808 712	-2.9%	46.7%	-0.1	-5.9%
YTD	161 171	-38.6%	29.5%	-9.4	126 007 911	-17.8%	46.7%	-6.5	-19.1%
MAT	1 324 984	-19.0%	35.5%	-5.3	878 367 641	-8.5%	49.3%	-6	-7.1%
FASTUM
WoW	12 656	-8.7%	0.8%	0	7 691 928	-8.6%	2.2%	0	-7.8%
MoM	68 305	1.6%	0.9%	0.1	41 973 451	9.7%	2.6%	0.4	-9.0%
YTD	115 213	-47.6%	0.9%	-0.5	70 490 937	-31.5%	2.4%	-0.7	-15.8%
MAT	936 016	-31.4%	1.0%	-0.4	513 982 294	-19.1%	2.4%	-0.7	-3.1%
IODOMARIN
WoW	61 078	-11.9%	22.2%	-0.2	11 503 000	-11.6%	9.0%	0	-11.3%
MoM	257 852	-11.8%	20.9%	-1	47 712 069	-11.1%	8.0%	-0.6	-7.4%
YTD	491 594	-17.4%	21.6%	-0.5	91 571 730	-17.3%	8.5%	-1.3	-15.4%
MAT	3 189 876	-4.1%	20.4%	-0.8	620 823 811	0.0%	8.9%	-0.7	-0.4%
LIOTON
WoW	14 458	-18.9%	1.7%	-0.2	17 861 918	-21.1%	4.3%	-0.6	-10.2%
MoM	59 882	-11.1%	1.6%	0	74 104 261	-7.1%	4.1%	-0.1	-8.3%
YTD	118 655	-45.2%	1.7%	-0.8	147 947 321	-22.4%	4.4%	-0.7	-20.9%
MAT	1 153 815	-31.7%	2.1%	-0.7	1 264 649 424	-11.0%	4.5%	-1.1	-10.4%
MEZYM
WoW	202 269	-2.2%	19.9%	0.6	31 740 956	-2.3%	13.1%	0.2	-5.0%
MoM	1 004 480	-4.4%	19.6%	0.9	155 827 241	-0.0%	13.4%	0.7	-9.0%
YTD	1 701 324	-54.1%	19.5%	-10.5	266 108 449	-50.1%	13.2%	-9.1	-29.4%
MAT	15 344 475	-28.1%	23.7%	-5.8	2 376 906 244	-21.0%	16.7%	-5.3	-10.4%
MIG 400
WoW	100 820	0.8%	2.2%	0.1	11 462 184	-3.4%	1.6%	0	-5.8%
MoM	492 476	-23.1%	2.3%	-0.1	62 993 861	-19.9%	1.9%	-0.1	-18.7%
YTD	834 146	-45.2%	2.2%	-1	103 467 168	-40.9%	1.8%	-1	-20.6%
MAT	7 707 633	-25.1%	3.0%	-0.7	922 467 141	-20.7%	2.3%	-0.8	-6.8%
PROSTAMOL
WoW	19 295	-13.2%	13.0%	-0.3	29 128 045	-14.0%	14.8%	-0.4	-11.3%
MoM	92 218	-10.3%	13.8%	0.4	138 248 618	-3.9%	15.6%	1.2	-12.6%
YTD	163 474	-51.8%	13.4%	-9.2	246 843 362	-44.4%	15.2%	-8.6	-18.6%
MAT	1 371 015	-34.9%	16.6%	-7.6	1 967 467 755	-26.7%	18.0%	-8.2	-5.3%
RESPERO MYRTOL
WoW	22 653	-9.8%	6.9%	-0.2	13 146 623	-10.1%	8.3%	-0.2	-6.9%
MoM	103 687	-36.9%	7.3%	-1	58 772 735	-31.3%	8.4%	-0.6	-28.3%
YTD	186 296	-41.7%	7.1%	-3.2	107 066 456	-24.1%	8.4%	-1.6	-15.9%
MAT	1 168 253	13.3%	7.7%	1	589 486 319	25.8%	8.2%	1.3	-1.5%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	881 010	-69.1%	2.8%	-3.2	238 939 600	-56.1%	3.4%	-2.4	-33.0%
DEXALGIN	138 589	-60.1%	0.4%	-0.4	74 553 635	-45.0%	1.3%	-0.8	-20.6%
ESPUMISAN (ADULTS)	406 440	-53.3%	38.9%	-21.5	261 128 940	-36.9%	49.3%	-17.6	-27.4%
ESPUMISAN BABY	161 171	-38.6%	29.5%	-9.4	126 007 911	-17.8%	46.7%	-6.5	-19.1%
FASTUM	115 213	-47.6%	0.9%	-0.5	70 490 937	-31.5%	2.4%	-0.7	-15.8%
IODOMARIN	491 594	-17.4%	21.6%	-0.5	91 571 730	-17.3%	8.5%	-1.3	-15.4%
LIOTON	118 655	-45.2%	1.7%	-0.8	147 947 321	-22.4%	4.4%	-0.7	-20.9%
MEZYM	1 701 324	-54.1%	19.5%	-10.5	266 108 449	-50.1%	13.2%	-9.1	-29.4%
MIG 400	834 146	-45.2%	2.2%	-1	103 467 168	-40.9%	1.8%	-1	-20.6%
PROSTAMOL	163 474	-51.8%	13.4%	-9.2	246 843 362	-44.4%	15.2%	-8.6	-18.6%
RESPERO MYRTOL	186 296	-41.7%	7.1%	-3.2	107 066 456	-24.1%	8.4%	-1.6	-15.9%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	7 872 806	-46.6%	4.1%	-2.4	1 715 033 572	-34.1%	4.2%	-1.8	-15.4%
DEXALGIN	1 377 010	-28.0%	0.5%	-0.2	625 815 302	-14.6%	1.6%	-0.4	-6.8%
ESPUMISAN (ADULTS)	3 821 024	-28.0%	49.8%	-14.8	2 056 077 736	-16.9%	56.1%	-13.5	-6.6%
ESPUMISAN BABY	1 324 984	-19.0%	35.5%	-5.3	878 367 641	-8.5%	49.3%	-6	-7.1%
FASTUM	936 016	-31.4%	1.0%	-0.4	513 982 294	-19.1%	2.4%	-0.7	-3.1%
IODOMARIN	3 189 876	-4.1%	20.4%	-0.8	620 823 811	0.0%	8.9%	-0.7	-0.4%
LIOTON	1 153 815	-31.7%	2.1%	-0.7	1 264 649 424	-11.0%	4.5%	-1.1	-10.4%
MEZYM	15 344 475	-28.1%	23.7%	-5.8	2 376 906 244	-21.0%	16.7%	-5.3	-10.4%
MIG 400	7 707 633	-25.1%	3.0%	-0.7	922 467 141	-20.7%	2.3%	-0.8	-6.8%
PROSTAMOL	1 371 015	-34.9%	16.6%	-7.6	1 967 467 755	-26.7%	18.0%	-8.2	-5.3%
RESPERO MYRTOL	1 168 253	13.3%	7.7%	1	589 486 319	25.8%	8.2%	1.3	-1.5%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	101 174	-5.6%	2.7%	0	27 203 998	-6.6%	3.3%	0	-5.4%
DEXALGIN	14 392	-7.3%	0.3%	0	7 957 033	-7.1%	1.1%	0	-5.8%
ESPUMISAN (ADULTS)	47 914	-9.4%	38.7%	1	30 161 157	-9.9%	48.2%	1.2	-11.9%
ESPUMISAN BABY	19 382	-6.6%	29.0%	0.2	15 128 302	-7.0%	46.0%	-0.1	-7.4%
FASTUM	12 656	-8.7%	0.8%	0	7 691 928	-8.6%	2.2%	0	-7.8%
IODOMARIN	61 078	-11.9%	22.2%	-0.2	11 503 000	-11.6%	9.0%	0	-11.3%
LIOTON	14 458	-18.9%	1.7%	-0.2	17 861 918	-21.1%	4.3%	-0.6	-10.2%
MEZYM	202 269	-2.2%	19.9%	0.6	31 740 956	-2.3%	13.1%	0.2	-5.0%
MIG 400	100 820	0.8%	2.2%	0.1	11 462 184	-3.4%	1.6%	0	-5.8%
PROSTAMOL	19 295	-13.2%	13.0%	-0.3	29 128 045	-14.0%	14.8%	-0.4	-11.3%
RESPERO MYRTOL	22 653	-9.8%	6.9%	-0.2	13 146 623	-10.1%	8.3%	-0.2	-6.9%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	520 912	-40.9%	2.8%	-0.3	140 500 936	-33.7%	3.5%	0.1	-34.9%
DEXALGIN	86 116	-0.8%	0.4%	0.1	45 595 997	7.9%	1.4%	0.3	-18.7%
ESPUMISAN (ADULTS)	227 468	-5.8%	39.3%	-1.6	147 485 006	4.4%	50.3%	1.4	-1.9%
ESPUMISAN BABY	89 583	-11.4%	29.6%	-1.8	69 808 712	-2.9%	46.7%	-0.1	-5.9%
FASTUM	68 305	1.6%	0.9%	0.1	41 973 451	9.7%	2.6%	0.4	-9.0%
IODOMARIN	257 852	-11.8%	20.9%	-1	47 712 069	-11.1%	8.0%	-0.6	-7.4%
LIOTON	59 882	-11.1%	1.6%	0	74 104 261	-7.1%	4.1%	-0.1	-8.3%
MEZYM	1 004 480	-4.4%	19.6%	0.9	155 827 241	-0.0%	13.4%	0.7	-9.0%
MIG 400	492 476	-23.1%	2.3%	-0.1	62 993 861	-19.9%	1.9%	-0.1	-18.7%
PROSTAMOL	92 218	-10.3%	13.8%	0.4	138 248 618	-3.9%	15.6%	1.2	-12.6%
RESPERO MYRTOL	103 687	-36.9%	7.3%	-1	58 772 735	-31.3%	8.4%	-0.6	-28.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

ESPUMISAN (ADULTS)

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

MS VALUE (weekly)

ESPUMISAN BABY

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

MS VALUE (weekly)

FASTUM-GEL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

MS VALUE (weekly)

LIOTON 1000

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

MS VALUE (weekly)

MEZYM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

MS VALUE (weekly)

DEXALGIN 25

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

MS VALUE (weekly)

MIG 400

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

MS VALUE (weekly)

PROSTAMOL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

MS VALUE (weekly)

IODOMARIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

MS VALUE (weekly)

RESPERO MYRTOL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца